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SummitWest Marketing, Inc. is a Manufacturer's Representative serving
the electronics industry.
We seek long-term alliances with our customers & manufacturers, with
the overall goal of achieving mutually profitable business relationships.
We work with world-class manufacturers of Electro-Mechanical Components,
Passive Components, & Electronic Packaging Hardware, to provide
our customers with the best design, highest quality, & time sensitive
delivery. Most of our factories have production in Asia, providing our
customers with prices that enable them to compete in the global marketplace.
Product knowledge, account relationships, and a high level of customer
service are the benchmarks of SummitWest Marketing, Inc.
BUSINESS PHILOSOPHY
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To represent high quality suppliers of selected electronic components.
- To provide prompt and efficient customer service.
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To promote professionalism, training, and education.
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To understand and communicate the customer's needs and how they conduct
business.
HISTORY
AND GROWTH
SummitWest Marketing, Inc. has grown impressively during its 20 years
in business. We have a stable work force and long term relationships
with our factories and customers. We continue to invest in personnel
and the operational infrastructure needed to sustain our growth and
meet the expectations of our customers and the firms we represent.
MARKETS
SummitWest Marketing's customer base consists primarily of OEMs and
distributors doing business in the telecom, computer peripheral, instrumentation,
contract manufacturing, and medical equipment markets. Our territory
is very diverse, having many small and mid sized electronic component
users as well as larger multi-national companies, where the sales process
can be more complicated, involving a considerable investment in design
and qualification time. A highly educated work force in the Rocky Mountain
West provides an intellectual resource that attracts and supports research
and development, scientific discovery, and encourages the entrepreneurial
spirit.
OPERATIONAL RESOURCES
SummitWest Marketing has a fully equipped office
centrally located in Colorado's hi-tech corridor, in Frederick, Colorado.
Two inside sales and support people and four outside sales representatives
provide outstanding and consistent customer service. A full time sales
representative operates a branch office in Sandy, Utah serving Utah and Idaho.
Networked offices and real time customer relationship management (CRM)
allows for collaboration and timely management of the sales process
throughout the entire cycle. T-1 lines move large data files quickly.
EDI compliments our production planning & scheduling capabilities. Cell
phones and PDAs mobilize the offices.
Our major strengths are the sales skills, product knowledge, and attitude
of the outside sales staff and the excellent highly competent inside
support team. Each outside salesperson has extensive selling experience
in this market (82 years combined), which translates into excellent
customer relationships and knowledge of the key accounts in the territory.
The inside sales people with 29 years of combined manufacturer's representative
experience, add a dimension of service not usually available in this
business, including order management, sample and quote generation, and
opportunity tracking.
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